Ragu aimed to connect with moms through focusing on shared “Eeeek” moments in the raising of their children, like parents getting caught in the act, or the fact that what they thought was a seamless replacement of the beloved, but expired family pet hamster with a new, lively little fella was not quite as stealth as they had hoped. We developed and managed promotions for the Ragu “Long Day of Childhood” broadcast campaign, resulting in over 7 million impressions on the top four household-decision-maker-focused nationally syndicated radio programs, by creating humor-based, relatable stories and scripts that resonated with moms and encouraged them to serve Ragu in order to relieve the stresses of parenting an adolescent, and make it through those awkward, but unavoidable moments. 

Goal: Raise overall Johnny Rockets brand awareness in the Washington, D.C. metropolitan area and increase sales in Project Potomac locations: Georgetown, Dupont, 2000 Penn, Union Station, Pentagon City, Arundel Mills, Shirlington and Kingstowne - With Dan Snyder's recent purchase of several DC-area JR stores, the organization aimed to position each location as the go-to, neighborhood restaurant for locals. With each neighborhood's vibe drastically different than the next (ranging the spectrum from conservative suburban location to downtown, LGBT hub neighborhoods), the strategy focused on creating custom promotions for each Project Potomac location based on key learnings regarding neighborhood-very specific trends among locals, tourists or workers.  

KY Warming Liquid product launch: Targeting traditionally conservative markets, the recommendation was to veer away from KY’s current campaign focused on enhanced pleasure and instead present KY Warming Liquid as a romance “re-booster.” By creating and introducing KY Date Night, the campaign aimed to engage the target audience (women 35-44) in a new and different way, associating the brand with consumers’ life stage rather than the functionality of the product…KY Date Night! 
Total Impressions: 9,001,750 (Broadcast and Digital). Client ROI: 322%  

Orchestrated the comprehensive re-brand of American Society of Interior Designers including stakeholder and target member research, a complete communications audit, messaging platform development and visual and verbal identity. Beyond the creation of these key, informed elements, in order to foster consistency in look and feel, support the brand, and influence the perceived value of the organization, tools were developed and delivered to simplify brand execution including a detailed brand guide, an at-a-glance reference piece and implementation of an online brand portal with access to templates to even further simplify adhering to brand standards throughout the organization. 

The re-brand was  followed by a strategic launch to all target audiences, sub-brand architecture and execution, a marketing strategy plan in support of the new brand and a focused effort to re-brand the annual conference in order to create excitement and interest around what had become a stale and expected event. 

A  trusted name among vegetarian consumers, Boca wanted to test the waters positioning its products to a larger segment (including meat eaters) as a quick and easy on-the-go  option to compete with leading brands in the frozen prepared box  meals/fixed calorie category. The strategic recommendation included focusing  on compassion for the target consumer’s over-scheduled day with overwhelming  family responsibilities and work commitments. Positioning Boca products as not only the easy option for a hectic schedule, but also as a proven way to ensure a  healthy diet with nutritional benefits ….Make it Meatless! 
Total Impressions: 14,260,600 (Broadcast and Digital). Client ROI: 309%

What better way to promote a theater production called "Dead Man's Cell Phone" than through a mobile campaign? Patrons were initially engaged through a series of posters and an SMS campaign where they were invited to learn more about the upcoming production and for a chance to win season tickets. Once engaged the user was invited to "leave us a voice mail telling us what YOU think was on the Dead Man's Phone." Voice mail messages were automatically posted to an interactive website where a broader audience was asked to vote for the best message. In addition to winning the season tickets, the winner's message was incorporated into the play's script. The wildly popular campaign helped to sell out the venue to the point that additional shows were added, and sales of season ticket packages increased.

In order to solve GEICO'S growing challenge relating to the company's difficulty fostering personal connections with current and potential new clients due to its no-agents business model, the organization needed to come up with a new way to forge one-on-one, in-person, memorable connections with people. Based on target audience key learnings, an experiential marketing strategy was developed that leveraged the clear overlap between state and county fair attendees' profiles and GEICO subscriber demos and buying habits. 

The extensive, national marketing program included developing onsite footprints, promotions, games and messaging/communications tactics, as well as training in-field leaders on how to execute and manage each market's program. In addition to concepting,  managing and growing the national events program, which is on-going, in the second year of the program 50% more business was awarded to the agency based on the  first year's success.