At Mighty Bright we conceptualize, write, produce and manage integrated marketing and promotions campaigns with big results. Based on target audience insights, brand attributes, campaign and client goals, and budget parameters, we develop creative strategies through engaging and effective copy and a strategic mix of interactive, broadcast, traditional, social and experiential channels to reach your end goals: Sales, Campaign/Product Launch, Engagement, Activism, Brand Awareness, Donor Drive, Increased and/or Retained Membership, Conference Attendance, etc.
creative strategy & execution
Whether crafting copy and channel strategies that promote cancer prevention, make toilet paper fun, or attract jaded conference attendees to participate in the annual meeting, Mighty Bright thrives on creating smart and cost-effective solutions to effectively engage and motivate target audiences.
We develop creative strategies aimed at overcoming product association challenges, concept campaigns for long-established brands that want to be thought of in new and different ways, and strategize comprehensive integrated marketing programs for products, brands and organizations to position them as the go-to in a competitive landscape.
By working collaboratively with clients, and studying motivators that will incite action among our target audience or consumers, we develop budget-conscience, message-specific, multi-channel and multi-tactic smart campaigns.
custom radio promotions
Radio station fans are loyal, very loyal. Whether they connect with specific DJ's or have an established daily routine that must include tuning in out of habit, radio is an ingrained part of millions of American's daily routine, with most feeling personal connections to the stations and personalities.
Mighty Bright delivers from soup to nuts when it comes to connecting your brand to loyal listeners. We work with clients to identify target audience segments, key markets and key messages and turn that information into robust promotions that incorporate custom elements to maximize your return on investment.
Through long-established relationships with key stations we negotiate hard on your behalf for max, targeted exposure and create smart and effective on-air, online and social copy to engage and influence target audience loyal listeners.