CREATIVE CAMPAIGNS
At Mighty Bright we conceptualize, write, produce and manage creative campaigns with big results. Based on target audience insights, brand attributes, campaign and client goals and budget parameters, we develop integrated strategies through engaging and effective copy and a strategic mix of digital, social, traditional, video and experiential channels to reach your end goals: Sales, Product and Program Launch, Member Acquisition and Retention, Engagement, Activism, Brand Awareness, Donor Drive, Conference Attendance, etc. Whether crafting copy and channel strategies that promote cancer prevention, make toilet paper fun, or attract jaded conference attendees to participate in the annual meeting, Mighty Bright thrives on creating smart and cost-effective solutions to effectively engage and motivate target audiences. By working collaboratively with clients and studying motivators that will incite action, we develop budget-conscience, message-specific, multi-channel and multi-tactic smart campaigns. |
Audience Analysis
Concepting Theme Development Taglines Copywriting Creative Strategy Channel Strategy Art Direction Naming Promotions |